AvatarJo  ·  SCA
Proposal
Ref: AJ‑SCA‑Web

A mobile-first rebuild for your highest-converting page.

Layout, UI/UX presentation & technical SEO — prepared exclusively for Sarah.

Hi Sarah,

Thanks for sharing the comprehensive brief for the AvatarJo SCA landing page update. The strategy to build this mobile-first, conversion-focused layout while preserving your existing live URL structure is spot on. Below is a proposed timeline and budget breakdown structured for your review.

1

Project Scope & Execution Plan

To ensure zero disruption to your current traffic, this project will be executed as a clean front-end page build within a hidden, no-index duplicate environment first. Our earlier proposal was scoped around a full rebuild with Zoho CRM integration and automated data routing; based on your updated direction, this revised scope is now streamlined and strictly focused on layout, UI/UX presentation, and mobile responsiveness. All backend data routing, Zoho CRM mapping, and automated booking configurations are excluded, as all CTA endpoints will use the external destination links you provide. Our implementation will focus on three core areas:

Mobile-First Responsive Layout

Converting the 10 core sections into clean, collapsing vertical stacks optimized for high-conversion and seamless mobile interactions.

Supplied Link & Asset Mapping

Embedding and testing all provided external URLs—including your Acuity booking path, voucher lead forms, and B2B inquiry assets.

On-Page SEO & AI Discoverability

Setting up native Wix SEO basics (H1s, title tags, meta descriptions) and embedding matching FAQPage schema markup to ensure search engines and AI tools crawl your service facts accurately.

2

Proposed Timeline

With the backend automation removed, we can execute this rapidly. I can complete the entire build and launch process within 2 business days, broken down into the following milestones:

01
Day 1

Phase 1: Structure & Layout Draft

  • Duplicate the current page and configure the hidden staging environment.
  • Build out all 10 visual sections, copy blocks, and responsive mobile-first stacks.
  • Deliverable: Private staging link for your initial layout review.
02
Day 1–2

Phase 2: Link Insertion & CTA Setup

  • Apply and map all supplied external CTA links (Acuity booking, voucher forms, and B2B tracks).
  • Embed your final brand assets, icon sets, and approved testimonial blocks.
03
Day 2

Phase 3: QA, SEO & Live Deployment

  • Implement technical SEO elements: custom H1, meta description, and visible HTML text.
  • Inject matching FAQPage structured data (schema markup).
  • Run cross-device mobile QA and safely transfer the approved new sections to your live URL.
3

Financial Investment

Reflecting the streamlined, build-only scope of this phase, here's your adjusted investment:
£1,300
£650
Your Loyalty Rate
50% off  ·  Repeat Client Rate
Since you've trusted me with AvatarJo's build before, this quote reflects your ongoing loyalty rate rather than the standard £1,300 new-client price for this scope — my way of saying thank you for continuing to work together.

What is included:

  • Full desktop and mobile-responsive implementation of the 10-section brief.
  • Seamless mapping of all supplied external CTA links (Acuity booking, voucher, and B2B tracks).
  • Native Wix on-page SEO setup, including H1s, title tags, and meta descriptions.
  • Matching FAQPage schema markup for search engine and AI discoverability.

Payment by milestone — pay only as each phase is delivered:

MilestoneShareAmount
Milestone 1 — Structure & Layout Draft
Private staging link delivered for visual and copy approval.
37% £240
Milestone 2 — Link Insertion & Asset Mapping
External forms, Acuity links, and visual assets fully mapped.
28% £180
Milestone 3 — QA, SEO Schema & Live Launch
Mobile QA completed, on-page & AI-facing FAQ schema injected, and live URL deployment.
35% £230
Total 100% £650
Why Milestone 3 carries added weight: this phase is where your page becomes properly discoverable — not just to Google, but to AI answer engines like ChatGPT and Gemini that increasingly send high-intent traffic. The on-page SEO and FAQPage schema work ensures your service facts (exam dates, pricing, booking paths) are structured in a way machines can read and surface correctly, so this milestone reflects the added time and precision that step requires.
This quote covers the 10-section layout build, supplied link/asset mapping, and on-page technical SEO exactly as briefed. Backend data routing, Zoho CRM mapping, and automated booking configurations are excluded from this scope. Copy rewrites beyond the agreed content, new page sections outside the brief, and third-party subscription costs (if any) are scoped and billed separately, agreed with you in advance.
4

Why Work With Me on This

Zero learning curve

I am already deeply familiar with your brand guidelines, layout logic, and existing typography setup. We skip the onboarding friction and move directly to a perfect build.

Fast, fixed turnaround

A highly transparent 2-day execution window with a fixed price — no open-ended hourly tracking or unexpected invoicing surprises.

Built to be found

Key service data will be built purely as accessible HTML text rather than flat images, allowing Google and modern AI engines to effortlessly crawl and rank your page features.

My guarantee to you: if the layout, mapped links, or mobile responsiveness aren't working exactly as intended after launch, I'll fix it at no extra cost — no questions asked.

5

Next Steps

If this updated timeline and milestone structure align with your plans, let me know and I will issue the deposit invoice for Milestone 1 (£240). Once confirmed, please send over the destination link package and asset folder so I can begin building your staging layout on Day 1!
This loyalty rate is held for you until 20 July 2026

Looking forward to launching this high-converting page for AvatarJo!

Best regards,

Muhammad Muntaha
AvatarJo SCA  ·  Web & Systems Build
Wix Patriots  ·  wixpatriots@gmail.com  ·  +1771-2133370